Bobby Hamilton Racing - Sponsorship Opportunity Currently Available
Visit the Bobby Hammilton Racing Press Room
Download our Marketing Brochure
Contact:
Lori Hamilton, Director of Marketing
Dodge Motorsports, Bobby Hamilton Racing Team
Bobby Hamilton Racing is the official NASCAR truck racing team of Dodge Motorsports. Now Dodge is offering companies the opportunity to participate in this sponsorship. Lori Hamilton, Marketing Director, said “it is the most economical way for a sponsor to get into NASCAR racing, and the most effective way to leverage motorsports marketing at the local level.”
If your Brand appeals to guys who are passionate about trucks, you might find real value in partnering with Dodge. Our fans are rugged individuals. They hunt, camp, fish, listen to classic rock and country music.
And they worship the power of the legendary HEMI engine.
They work with their hands, tinker in their garages and change their own oil. They are family-oriented. They fill 1+ Million seats every year at NASCAR truck races, and watch over 15 Million television views of those races.
What You Get
30 weeks of exposure for less than a 30-second spot on the Superbowl!
Affiliate your brand with NASCAR racing, one of America’s most popular sports, and Dodge, the power leader in trucks. Advantages:
About NASCAR Craftsman Truck Series
One of the top 3 tiers of NASCAR racing, after Sprint Cup and Nationwide series.
Features full-size American-made trucks from 4 major manufacturers in tough, side-by-side racing.
About Lori Hamilton
Lori was born with a passion for motor racing. At the age when her contemporaries were typically babysitting, Lori was conducting pre-race pit tours and working with the racing media in the press box. She knows the ins-and-outs of how to work with sponsors to leverage their marketing investment. Lori has spent over 7 years with Bobby Hamilton racing in every capacity from Publicity Director to Team Owner, working closely with Dodge Motorsports in both racing and marketing opportunities.
About Lori Hamilton
About Bobby Hamilton
Lori Hamilton, Director of Marketing
Dodge Motorsports, Bobby Hamilton Racing Team
Bobby Hamilton Racing is the official NASCAR truck racing team of Dodge Motorsports. Now Dodge is offering companies the opportunity to participate in this sponsorship. Lori Hamilton, Marketing Director, said “it is the most economical way for a sponsor to get into NASCAR racing, and the most effective way to leverage motorsports marketing at the local level.”
If your Brand appeals to guys who are passionate about trucks, you might find real value in partnering with Dodge. Our fans are rugged individuals. They hunt, camp, fish, listen to classic rock and country music.
And they worship the power of the legendary HEMI engine.
They work with their hands, tinker in their garages and change their own oil. They are family-oriented. They fill 1+ Million seats every year at NASCAR truck races, and watch over 15 Million television views of those races.
What You Get
30 weeks of exposure for less than a 30-second spot on the Superbowl!
- Media Coverage: Estimated value: $4.5 Million
- 15,625,000 TV viewers on Fox and Speed Channel.
- Radio: Sirius, Motor Racing Network and Performance Racing Network.
- Racetrack Signage: 1,000,000+ attendees.
- Your logo: hood, TV panel, bed cover, 2 sides.
- Driver & Crew uniforms; transport trailer and pits.
- Experiential Marketing Activation:
- VIP Pit Passes
- Driver & Show Truck appearances at events, store openings.
Affiliate your brand with NASCAR racing, one of America’s most popular sports, and Dodge, the power leader in trucks. Advantages:
- Lowest-cost entry into top-tier NASCAR racing.
- More accessible than Cup car racing
- Perfect association for hands-on consumers
- Family-oriented: shorter races, lower-cost tickets.
- #1 spectator sport in America.
- # 2 rated television sport on television.
- Reaches 150 countries in 23 different languages.
- 100+ Fortune 500 companies rely on NASCAR to build their brands, more than any other sport.
About NASCAR Craftsman Truck Series
One of the top 3 tiers of NASCAR racing, after Sprint Cup and Nationwide series.
Features full-size American-made trucks from 4 major manufacturers in tough, side-by-side racing.
- 25 points events at 22 different tracks.
- 40,000 average attendance.
- 10-month racing season is one of the longest of all major U.S. sports.
- 30 million fan base = 40% of NASCAR car racing fans.
- 60/40 Male/Female.
- Loyal: 3 times more likely to buy sponsors products
About Lori Hamilton
Lori was born with a passion for motor racing. At the age when her contemporaries were typically babysitting, Lori was conducting pre-race pit tours and working with the racing media in the press box. She knows the ins-and-outs of how to work with sponsors to leverage their marketing investment. Lori has spent over 7 years with Bobby Hamilton racing in every capacity from Publicity Director to Team Owner, working closely with Dodge Motorsports in both racing and marketing opportunities.
About Lori Hamilton
About Bobby Hamilton
