CXM, Connects Motorsports Marketing
Arrington Engines is affiliated
with CXM, a consultancy formed to help sponsors capitalize on racing and NASCAR
popularity. Our goal is to leverage our inside knowledge of the business to
activate creative, client-specific programs that benefit the sponsor and the
team on all levels. If you are interested in racing sponsorship activity, contact
Bernie Trueblood at Connects Motorsports Marketing, 203-255-6000.
Initiatives we develop for sponsors who would like to take advantage of marketing opportunities in motorsports include:
“The easiest thing would be to slap a logo on the car, but that is not what we do,” says Kim Pendergast, CXM Chairman. “Our focus is to bring so much more to the table for sponsors than vehicles just turning left around a race track.”
Once the partnership between sponsor and team is solidified, CXM works to implement a broad-based sponsorship campaign that is creative, eye-catching, and productive. In order to make sponsorship dollars work as hard as possible, we suggest executing efforts both on and off-track simultaneously. This combination affords maximum visibility of the brand during the race, and maximum return-on-investment. The off-track program allows sponsors to connect with customers, collect crucial demographic data, and increase cash flow. In these types of efforts we have seen products and sponsors make the most significant gains.
CXM provides additional services to Motorsports sponsor in order to promote the activation and health of the program. These include, but are not limited to:
About NASCAR #1 spectator sport in America.
Initiatives we develop for sponsors who would like to take advantage of marketing opportunities in motorsports include:
- Selecting the correct sponsor/team/league partnership.
- Developing corporate image and brand Increasing visibility and brand awareness.
- Activating creative on-site marketing campaigns.
- Analyzing consumer, sales, and program data.
- Generating revenue.
“The easiest thing would be to slap a logo on the car, but that is not what we do,” says Kim Pendergast, CXM Chairman. “Our focus is to bring so much more to the table for sponsors than vehicles just turning left around a race track.”
Once the partnership between sponsor and team is solidified, CXM works to implement a broad-based sponsorship campaign that is creative, eye-catching, and productive. In order to make sponsorship dollars work as hard as possible, we suggest executing efforts both on and off-track simultaneously. This combination affords maximum visibility of the brand during the race, and maximum return-on-investment. The off-track program allows sponsors to connect with customers, collect crucial demographic data, and increase cash flow. In these types of efforts we have seen products and sponsors make the most significant gains.
CXM provides additional services to Motorsports sponsor in order to promote the activation and health of the program. These include, but are not limited to:
- Client/Employee Loyalty Programs
- Integration of sponsor and vendor programs
- Cross-marketing with other sports
- Integration of NASCAR campaigns with other corporate efforts.
About NASCAR #1 spectator sport in America.
- A typical race draws 100,000+ people.
- Reaches 150 countries in 23 different languages.
- 100+ Fortune 500 companies rely on NASCAR to build their brands, more than any other sport.
- 25 points events at 22 different tracks.
- 40,000 average attendance:
- 10-month racing season is one of the longest of all major U.S. sports.
- 60/40 Male/Female.
- Loyal: 3 times more likely to buy sponsors products than non-fans.
- 36% are 18-34 (113 index vs. U.S. pop).
- 55% are 18-44 (112 index vs. U.S. pop).
